One word every elected official should learn from Scott Brown
Scott Brown, Senator-elect from Massachusetts was interviewed this morning on The Today Show by Meredith Vieira. As I listened to the interview one word delivered by Senator-elect Brown got my...
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#apple + @anncurry = Twitter for breaking news
It’s been an interesting few weeks in Twitterland proving that today, everybody is a publisher. When an earthquake rocked Haiti, Brian Williams, Katie Couric and the rest of the world’s news...
View ArticleComcast spends to rebrand as XFINITY. Let me explain . . .
A brilliant move by Comcast. Instead of focusing attention (money) on really improving customer service, or perhaps doing something valuable for the consumer like NOT playing games with pricing,...
View ArticleMajority of Journalists Use Social Media for Research
A US survey conducted by Cision and Don Bates, founding director of George Washington University’s Master’s Degree Program in Strategic Public Relations found that an overwhelming majority of reporters...
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How Much is a TV Station worth today?
How much is a TV Station worth today? How about a radio station? For that matter, how about a newspaper? Not as much as they were a year ago. And certainly not as much as 5 or 6 years ago. And not...
View ArticleABC is about to cut 300 – 400 jobs. Why is that good news?
In my last post, I talked about the challenges facing local TV Stations. Shrinking audiences, new fees from the networks that used to pay them, competition from nearly everything electronic. Yesterday...
View Article97% of Consumers Use Online Media to Shop Locally!
97% is a big number! So big a number that if you are a local merchant and you don’t have a Social Media presence, it’s gonna hurt. According to BIA/Kelsey‘s (www.bia.com and www.kelseygroup.com) User...
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Why I like these political ads
I’m not going to comment on the politics of this ad. But I am excited to see a political advertisement with substance in this year of unprecedented political mudslinging. This ad ran in today’s Seattle...
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Are You Surfing the Internet While Watching TV?
Are you surfing the internet while you watch TV? If your answer is yes you are not alone. A new study by Forrester shows that US consumers now spend equal time with television and the Internet. So...
View ArticleCartier Commercial. Image builder? Or big waste of money?
Cartier 2012 commercial. Image builder? Or commercial masturbation? I was watching CBS Sunday morning when this ad came on for Cartier (the jeweler). Ever since, I’ve been trying to figure out the...
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